Yet there are still points of criticism to be found and there are still 'dots on the i'. All in all, I am very satisfied with using Picnic and it is a company from which I, as a marketer, can draw inspiration. At Pure we regularly send people to international online marketing events to gain knowledge. This year I was allowed to travel to Berlin to learn more about PPC and SEO marketing. In 2 days time I have again gained a lot of inspiration and found ways of thinking that we can use at Pure to make the service even better. Because I would also like to share these learnings with you, I will provide a summary of the presentations attended in this blog.
The great UX debate: What Google says VS What Google does Speaker: Will Critchlow, CEO, Distilled The first presentation was given by the CEO of Distilled. He believes that UX is context you phone number list are the increasingly seen as a ranking factor. to what Google has officially confirmed and what Google actually does. Nowadays there are more and more Machine Learned models that are used as a ranking factor. For example, since the Panda update, Google can see what the user finds interesting based on user reviews and adjust the search results accordingly. He also discussed the leaked UX playbooks from Google.
These contain industry guidelines for the UX of your website. If you follow these guidelines, you may increase the chance of better findability. However, this has never been officially announced by Google. Apart from UX as a ranking factor, it is of course always good to have the UX in good order for the user. That is why he recommends setting up a survey yourself in which users can rate your website. For example, this can mean that reviews look fake, the images are unclear, etc. There was also a focus on website speed.